North Caucasus Federal University (Russia)

University of Trento (Italy)

Prague Business School (Czech Republic)

University of Piraeus (Greece)

Moscow Exchange

Zerich Capital Management

Rosgosstrach

Stavropol regional association of marketing

LLC Business IT

 

PROGRAM

IV Winter Business School

Digital Economy, Management and Finance:

Developing Professional Skills in Managers

10.00 – 11.25 11.35 – 13.00 14.00 – 15.20 15.30 – 16.30 16.30 – 19.00
1st day –

day of arrival

10/03/2020

 

Quest of acquaintance

PhD. V. Makarieva

2nd day – «European tendencies of electronic government and electronic HR»

10/03/2020

Training

Foreign technologies of personnel management and the possibilities of their use in Russia.

Prof. Wadim Strielkowski

(University of California, Berkeley USA),

Hall. 21-308

Master Class

Leadership and leading in the digital society: Challenges and Threats

Prof. Jorge Gomes, University of Lisbon (Portugal)

Hall. 21-308

Master Class

Neuromarketing as a communication tool of the digital economy

 

Prof.

Alexey Zaitsev,

(Oryol state university named after I.S. Turgenev)

 

Hall 21-510

Workshop

Motivation of staff in the era of the digital economy.

PhD. Dina Chuprova  (NCFU)

Hall. 21-510

 

 3rd day –– “European e-business: finance and banking”

11/03/2020

Master Class

Digitalization of consumer behavior on banking market

PhD Marta Grybś-Kabocik

University of Economics in Katowice

Hall. 21-610

Master class

Tools and services of the Moscow Exchange

Denis Korablev

(Head of  sales of the currency market Department of PJSC Moscow Exchange)

Training: Methods of making trading decisions in financial markets

Andrey Vernikov

(Deputy Director on investment analysis of IC Zerich Capital Management )

Hall. 21-610

Training

Learning to trade on the secondary market of Moscow Exchange shares through the Internet trading system Quik.

Business game

Exchange Trades

Andrey Vernikov

(Deputy Director on investment analysis of IC Zerich Capital Management )

Vladimir Starkov

(Development Director of Zerich Capital Management)

Ludmila Pustynnikova

Director of Broker Center

Hall. 21-810

Master Class

Conversion operations in the foreign exchange market. Deposits from the Central Committee.

Denis Korablev

(Head of  sales of the currency market Department of PJSC Moscow Exchange)

 

Hall. 21-810.

 

Summing up, rewarding of w

Tour of Stavropol city
4th day – “European e-business: e-marketing and market strategy in the Internet”

12/03/2020

Master Class

Proximity

marketing

 

Prof. Italo Trevisan,

(University of Trento)

 

Hall. 21-410

Master class “Entrepreneurial thinking or how to become a person of business: a leader or a loser – find out who you are!”

Professor

Ruslan Abramov,

(Plekhanov Russian University of Economics)

Hall. 21-410

Training

Formation of corporate identity and brand product: the secrets of famous companies.

 

PhD Elena  Ponomareva,

prof.  Olga Boris  (NCFU)

 

Master Class

 

Innovative trading marketing tools.

PhD Galina Vorontsova,

PhD. Oxana Momotova

(NCFU),

 

Hall. 21-410

Master Class

Marketing funnel for a business with a long sales cycle.

 

Falun Grigoryan, (marketing practitioner, the head of Frank Marketing, the President of the Regional Marketing Association, a member of the Russian Marketing Guild)

PhD. Olga Godina,

PhD Elena Shatskaya  (NCFU)

 

Hall. 21-410

.
5th day –

“E-commerce and online business models” –

13/03/2020

Master Class

eTechnologies; trajectories, scenarios, and business models

 

Prof. Tauno Kekale

 

European Center for Peace and Development
United Nations mandated University for Peace

 

Hall. 21-610

Workshop

How to discover an entrepreneur in yourself

 

Professor

Sergey Svetunkov

(Peter the Great St. Petersburg Polytechnic University)

 

Hall. 21-610

Presentation

Consumers’ purchasing behavior

Vera Faraci, Ilaria Reale, Giada Ottavian, Laura De Bortoli, Alice Cusmano

(University of Trento)

 

Business quest

Simulation of digital transactions.

PhD. Ekaterina Butenko.

PhD. Alexandr Kalashnikov,

PhD. Denis Lovyannikov

(NCFU)

Hall. 21-810

Master Class

Towards Change: Perspectives and Problems of Digitalization of Education and Health Care

Council of Young Scientists, PhD. Khripunova A.A.

(Stavropol State Medical University)

Hall. 21-610

6th day cultural program 14/03/2020 Departure and tour to Dombay
 7th day –15/03/2020 Departure of participants