North Caucasus Federal University (Russia)

University of Trento (Italy)

Prague Business School (Czech Republic)

University of Piraeus (Greece)

Moscow Exchange

Zerich Capital Management

Rosgosstrach

Stavropol regional association of marketing

LLC Business IT

 

PROGRAM

III Winter Business School

“Digital Economy, Management and Finance: Professional Skills Development of Modern Manager”

 

 

February, 25 – March, 4, 2019

Stavropol, Russia

ORGANIZING COMMITTEE

Solovyeva Irina Vasilyevna – Vice rector for academic activities, North Caucasus Federal University (Russia);

Ushvitsky Lev Isakovich – Director, Institute of Economics and Management, North Caucasus Federal University (Russia);

Italo Trevisan – Professor, Management Department, University of Trento (Italy);

Wadim StrielkowskiResearch Associate, Cambridge Judge Business School, University of Cambridge (United Kingdom);

Nicholas Apergis – Professor, Financial Management and Banking Department, University of Piraeus (Greece);

Korolyev Vitaliy Alexandrovich – Head, Department “Business-Informatics”, North Caucasus Federal University (Russia);

Kunitsyna Natalia Nikolaevna – Head, Department “Finance and Credit”, North Caucasus Federal University (Russia);

Parakhina Valentina Nikolaevna – Head, Department “Management”, North Caucasus Federal University (Russia);

Kalyugina Svetlana Nikolaevna –  Head, Department “Public and Municipal Management”, North Caucasus Federal University (Russia);

Glazkova Irina Yuryevna – Ph.D., Associate Professor, Associate Professor at the Department of Business Informatics, North-Caucasian Federal University (Russia).

 

PROGRAM COMMITTEE

Ushvitsky Lev Isakovich – Director, Institute of Economics and Management, North Caucasus Federal University;

Zenchenko Svetlana Vyacheslavovna – Head of International Department, North Caucasus Federal University;

Puchkova Ekaterina Evgenyevna – Deputy director for academic activities, Institute of Economics and Management, North Caucasus Federal University;

Savtsova Anna Valeryevna – Deputy director for scientific activities, Institute of Economics and Management, North Caucasus Federal University;

Kunitsyna Natalia Nikolaevna – Head, Department “Finance and Credit”, North Caucasus Federal University;

Parakhina Valentina Nikolaevna – Head, Department “Management”, North Caucasus Federal University;

Korolyev Vitaliy Alexandrovich – Head, Department “Business-Informatics”, North Caucasus Federal University;

Kalyugina Svetlana Nikolaevna –  Head, Department “Public and Municipal Management”, North Caucasus Federal University;

Penkova Inessa Vyacheslavovna – Doctor of Economics, Professor, Professor of the Department of Business Informatics of the North Caucasus Federal University (Russia).

Winter School Program

10.00 – 11.25 11.35 – 13.00 14.00 – 15.20 15.30 – 16.30 16.30 –19.00
1st day –

day of arrival  24/02/2019

Quest of acquaintance

  PhD. Makarieva V

2nd day – «European tendencies of electronic government and electronic HR»

25/02/2019

Training

Foreign technologies of personnel management and the possibilities of their use in Russia.

Prof.

Strielkowski W. (University of Cambridge, UK),

Hall. 21-308

Master Class Development and implementation of IT in public administration.

CEO of the Business IT Group, PhD. Labushkin Y.

Hall. 21-308

Business game

Motivation of staff in the era of the digital economy.

PhD. Chuprova D. (NCFU),

Hall. 21-510

Open Lecture

 Modern technologies of taxes and customs control.

PhD Molodyh V,

PhD Yakubova E,

PhD Amandurdyev H. (NCFU),

Hall. 21-510

3id day – “European e-business: e-marketing and market strategy in the Internet”

26/02/2019

Master Class

Problems of modern international

e-marketing.

Prof. Italo Trevisan, University of Trento (Italy)

Hall. 21-410

Master Class

Problems of modern international

e-marketing. Prof. Italo Trevisan, University of Trento (Italy)

Hall. 21-410

Training

Formation of corporate identity and brand product: the secrets of famous companies.

PhD. Ponomareva E, prof. Boris O. (NCFU)

Master Class

Innovative trading marketing tools.

PhD. Vorontsova G, PhD. Momotova O. (NCFU),

Prof. Panasenko S. (Plekhanov Russian University of Economics, Moscow)

Hall. 21-410

Master Class

 Marketing funnel for a business with a long sales cycle.

F. Grigoryan, a marketing practitioner, the head of Frank Marketing, the President of the Regional Marketing Association, a member of the Russian Marketing Guild, PhD. Godina O. (NCFU)

Hall. 21-410

4th day –– “European e-business: finance and banking”

27/02/2019

Master Class

European experience in making financial decisions in terms of digitalization.

Prof. Jorge Gomes, University of Lisbon (Portugal)

Hall. 21-610

Master class

Tools and services of the Moscow Exchange (Head of sales of the currency market of PJSC Moscow Exchange Korablev D.)

 

Training: Methods of making trading decisions in financial markets (Deputy general director

on investment analysis of IC Zerich Capital Management Vernikov A.)

Hall. 21-610

Training

Learning to trade on the secondary market of Moscow Exchange shares through the Internet trading system Quik.

Business game

Exchange Trades

(Deputy General Director for Investment Analysis of Zerich Capital Management Vernikov A., Development Director of Zerich Capital Management Starkov V., Director of Broker Center Pustynnikova L.)

Hall. 21-810

Master Class

Conversion operations in the foreign exchange market. Deposits from the Central Committee.

Head of sales of the foreign exchange market of the PJSC Moscow Exchange Korablev D.

Hall. 21-810.

 

Summing up, rewarding of winners

Visit to the Museum and Exhibition Complex “Russia – my story”

 

5th day –

“E-commerce and online business models”

28/02/2019

Master Class

Web analytics

Prof. Stephan Brunow

(Research Institute of Labor Market, Germany)

Hall. 21-610

Master class

Digital economy and e-education: European experience.

Prof. Stephan Brunow

(Research Institute of Labor Market, Germany)

Hall. 21-610

Business quest Project management.

PhD. Glazkova I., PhD. Shmatko S.,

PhD. Kalashnikov A.,

Phd. Lovyannikov D. (NCFU)

Hall. 21-810

Workshop

Development of intelligent bots for instant messengers

Prof. Korolev V.,

PhD. Shmatko S. (NCFU)

Hall. 21-610

6th day – “Electronic tools for making business decisions in a digital economy”

1/03/2019

Master Class

Market strategy development of online promotione.

Prof. Bagautdinova N.

(KFU, Kazan)

Hall. 21-410

Master Class

Choosing an online business model.

Prof. Penkova I.

Hall. 21-610

Awarding participants.

School closing.

Hall. 21-610

7th day – cultural program –

2/03/2019

Departure and tour to the Caucasian Mineral Waters
8th day – cultural program –

3/03/2019

Excursion to the Caucasian Mineral Waters.

Departure of participants

9th day – day of the departure –4/03/2019 Departure of participants