North Caucasus Federal University (Russia)
University of Trento (Italy)
Prague Business School (Czech Republic)
University of Piraeus (Greece)
Moscow Exchange
Zerich Capital Management
Rosgosstrach
Stavropol regional association of marketing
LLC Business IT
PROGRAM
IV Winter Business School
Digital Economy, Management and Finance:
Developing Professional Skills in Managers
| 10.00 – 11.25 | 11.35 – 13.00 | 14.00 – 15.20 | 15.30 – 16.30 | 16.30 – 19.00 | |
| 1st day –
day of arrival 10/03/2020
|
Quest of acquaintance
PhD. V. Makarieva |
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| 2nd day – «European tendencies of electronic government and electronic HR»
10/03/2020 |
Training
Foreign technologies of personnel management and the possibilities of their use in Russia. Prof. Wadim Strielkowski (University of California, Berkeley USA), Hall. 21-308 |
Master Class
Leadership and leading in the digital society: Challenges and Threats Prof. Jorge Gomes, University of Lisbon (Portugal) Hall. 21-308 |
Master Class
Neuromarketing as a communication tool of the digital economy
Prof. Alexey Zaitsev, (Oryol state university named after I.S. Turgenev)
Hall 21-510 |
Workshop
Motivation of staff in the era of the digital economy. PhD. Dina Chuprova (NCFU) Hall. 21-510
|
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| 3rd day –– “European e-business: finance and banking”
11/03/2020 |
Master Class
Digitalization of consumer behavior on banking market PhD Marta Grybś-Kabocik University of Economics in Katowice Hall. 21-610 |
Master class
Tools and services of the Moscow Exchange Denis Korablev (Head of sales of the currency market Department of PJSC Moscow Exchange) Training: Methods of making trading decisions in financial markets Andrey Vernikov (Deputy Director on investment analysis of IC Zerich Capital Management ) Hall. 21-610 |
Training
Learning to trade on the secondary market of Moscow Exchange shares through the Internet trading system Quik. Business game Exchange Trades Andrey Vernikov (Deputy Director on investment analysis of IC Zerich Capital Management ) Vladimir Starkov (Development Director of Zerich Capital Management) Ludmila Pustynnikova Director of Broker Center Hall. 21-810 |
Master Class
Conversion operations in the foreign exchange market. Deposits from the Central Committee. Denis Korablev (Head of sales of the currency market Department of PJSC Moscow Exchange)
Hall. 21-810.
Summing up, rewarding of w |
Tour of Stavropol city |
| 4th day – “European e-business: e-marketing and market strategy in the Internet”
12/03/2020 |
Master Class Development of communication talent in management and marketing in the context of digitalization Muzzhavlyov S.V.
Founder of the University of Talentology®. Leading talented specialist in Russia. TEDx speaker
Hall. 21-410 |
Master class “Entrepreneurial thinking or how to become a person of business: a leader or a loser – find out who you are!”
Professor Ruslan Abramov, (Plekhanov Russian University of Economics) Hall. 21-410 |
Training
Formation of corporate identity and brand product: the secrets of famous companies.
PhD Elena Ponomareva, prof. Olga Boris (NCFU)
Master Class
Innovative trading marketing tools. PhD Galina Vorontsova, PhD. Oxana Momotova (NCFU),
Hall. 21-410 |
Master Class
Marketing funnel for a business with a long sales cycle.
Falun Grigoryan, (marketing practitioner, the head of Frank Marketing, the President of the Regional Marketing Association, a member of the Russian Marketing Guild) PhD. Olga Godina, PhD Elena Shatskaya (NCFU)
Hall. 21-410 |
. |
| 5th day –
“E-commerce and online business models” – 13/03/2020 |
Master Class
eTechnologies; trajectories, scenarios, and business models
Prof. Tauno Kekale
European Center for Peace and Development
Hall. 21-610 |
Workshop
How to discover an entrepreneur in yourself
Professor Sergey Svetunkov (Peter the Great St. Petersburg Polytechnic University)
Hall. 21-610 |
Presentation
Consumers’ purchasing behavior Vera Faraci, Ilaria Reale, Giada Ottavian, Laura De Bortoli, Alice Cusmano (University of Trento) Business quest Simulation of digital transactions. PhD. Denis Lovyannikov PhD. Ekaterina Butenko. PhD. Alexandr Kalashnikov,
(NCFU) Hall. 21-810 |
Master Class
Towards Change: Perspectives and Problems of Digitalization of Education and Health Care Council of Young Scientists, PhD. Khripunova A.A. (Stavropol State Medical University) Hall. 21-610 |
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| 6th day cultural program 14/03/2020 | Departure and tour to Dombay | ||||
| 7th day –15/03/2020 | Departure of participants | ||||